Vara club


Vara concierge club members receive regular shipments and discounts on all purchases.

Our Concierge Club makes it easy to have VARA’s award winning wine delivered to your office, home, or any U.S. address of your choice - simply create an online account.



Club members will receive a set of four (4) bottles every other month at 10% discount with shipments going out on the second Monday of January, March, May, July, September, and November.

Club members will receive an alternate month email prompting you to make your selection of wines, any additions and shipping instructions. The email will contain several four (4) bottle sets to choose from, recipes with wine pairings, and a “Suggested Set.”  Should you forget to make your selection prior to shipment, VARA will use the “Suggested Set” and your default address for your shipment.

Club members will always receive a 10% discount on all other online or tasting room purchases of wine or merchandise including a 15% discount on any purchases of 12 bottles or more at any time.

Club members will always receive Half Price shipping on all continental U.S. orders. Please allow 7-10 business days for shipping.  NOTE: There may be temporary shipping holds when necessary due to extreme weather in affected zip codes.

Don’t forget special events, birthdays, anniversaries and other important dates. 

Club members will also receive exclusive invites to VIP events, cellar dinners, wine pick-up parties and thank you gifts for being part of the VARA family.


In New Mexico? Make an appointment to visit and receive complimentary wine tasting for yourself and a guest (limit 12 annually).


If you need expedited shipping, please contact the winery directly at (505) 898.6280 to place your order.

10% Discount on any purchase of 12 bottles or more.

Half Price shipping on all continental U.S. orders of 12 bottles or more.